EMILIO PUCCI - MFW - LIVE VIDEO STREAM - FW16 - Milan Fashion Week - Fall 2016

Added on :  26-Feb-2016
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WATCH  EMILIO PUCCI - LIVE VIDEO STREAM and REPLAYS - MFW - MILAN FASHION WEEK FW16

February 25, 2016 - 3pm(GMT) - Fall Winter 2016 collection

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Massimo Giorgetti Emilio PucciThe founder Emilio Pucci was born in 1914 to one of Florence’s most illustrious families, the Marquis Emilio Pucci di Barsento naturally embodied the jet set glamour of post-war Italy. Multilingual, well-travelled, American-educated, air force pilot, Olympic skier and aristocrat – he was a Renaissance man in every sense of the term. Recovering in Switzerland after the war, and with the Italian economy in ruins, Pucci made ends meet by teaching Italian and giving ski lessons in Zermatt. It was there that in 1947 a streamlined ski outfit he designed, initially for himself and then for his enthusiastic socialite friends was photographed by a fashion photographer and published in Harper’s Bazaar USA, giving rise to a fashion phenomenon that continues to reverberate to this day.

Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement.

Setting up his atelier in the Pucci family’s grand palazzo in the heart of Florence, Emilio began working closely with expert fabric manufacturers in Italy to pioneer and patent revolutionary stretch fabrics that eschewed the heavy, rigid fabrications largely in circulation at that time. Contrary to his design contemporaries, Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. His stretch silk and cotton jerseys were weightless, unlined, and wrinkle-proof - precursors for a modern, travel-friendly wardrobe that captivated a new generation of modern, active women.CONTINUE...

- Massimo Giorgetti has been appointed to the position of Creative Director of the brand on April 2015. -

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STORE LOCATOR:
http://home.emiliopucci.com/boutiques 

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