ETRO - MFW - LIVE VIDEO STREAM replay - FW16 - Milan Fashion Week - Fall 2016

Added on :  27-Feb-2016
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February 27, 2016 - 2pm GMT - Fall Winter 2016 collection

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Etro Familiy PortraitsABOUT

Etro is New Tradition, the sum of artisan know-how and creative experimentation. The venture began in 1968 when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, which he embellished with original designs and innovative colour ways.In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.

In 1986 Etro launched the home accessories and complements collection, consolidating the brand’s life style concept. The creation of the Etro Perfumes division in the late 1980s was a natural consequence: today the collection extends to 24 exclusive fragrances and a dedicated boutique. The 1990s saw the unveiling of Etro first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.

Veronica Etro unveiled her first collection in 2000 to immediate acclaim. Her passions include travel, from which she never ceases to draw inspiration, photography and modern art. Instinctive and ironic, her imaginative yet pragmatic outlook surprise in equal measures. Veronica Etro was born in Milan on 19 April 1974 under the sign of Aries. She attended the Deutsche Schule of Milan, where she graduated from both the German “Abitur” and the Italian high school programmes. She then attended Central St Martins College of Art and Design in London, graduating with her degree in 1997. Veronica wanted to gain experience with other designers before joining the family company, which she entered in 1998 to work alongside her brother Kean as the creative directors of the Womenswear collection.
"My work is an emotional endeavour. I observe everything, storing sensations and inspirations to share with my creative team. I keep a notebook in which to record things that strike me. Then I work by subtraction, gradually cleaning out the notebook and throwing away most of the notes until it is time to muster up the courage to close the circle. What is left forms the heart of the collection"




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