MIU MIU - PFW SS16 - LIVE STREAM VIDEO - October 7, 2015

Added on :  7-Oct-2015
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WATCH MIU MIU - LIVE VIDEO STREAM and REPLAYS

PFW - Paris Fashion Week  - Spring Summer 2016 collection -S16

October 7, 2015 at 2pm Paris / 10:00am NY 

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Miuccia Prada2ABOUT

Miu Miu is all about the power of contradictions, surprises, conceptual short-circuits: the result is sensual as it is intellectual. Avant-garde, often provocative, never obvious, Miu Miu is characterized by a very strong identity and an independent creative development.

Established in 1993, evolved along the years, the Miu Miu alphabet has been put into acceleration when the label began showing in Paris. Stressing both couture savoir-faire and playful experimentalism, Miu Miu explores fashion with a capital F, giving elegance and sophistication a twisted meaning. Turning fashion into a state of mind, Miuccia Prada has built a world around Miu Miu. From its inception, Miu Miu was a private territory of expression and a creative playground, fittingly christened with Miuccia Prada’s family nickname. At a time when Prada was at its most minimalist, Miu Miu offered a counterpoint: a sensual, rebellious take on dressing-up.

Early shows were staged in New York, London and Milan, but the world of Miu Miu crystalized when the label first showed in Paris in 2006. Embracing both couture savoir-faire and refined experimentalism, Miu Miu explores fashion as a rarefied form, giving elegance and sophistication a new and twisted meaning. Diverse inspirations, playing on masculine and feminine, historic references and a jilted modernity come together unexpectedly.

Miu Miu’s communication strategy is inspired by its design point of view. Its groundbreaking advertising campaigns with cutting-edge photographers are looked forward to each season. More than just ad campaigns, the campaign artwork adds nuance and subtext to the collections themselves, the depth and variety conveying the complex layers of the Miu Miu woman. The attempt is to define a fluid, uncontrived, even contradictory vision of modern femininity.

Occupying some of the world’s prime retail positions in cities including New York, London, Paris, Milan, Tokyo, Beijing and Hong Kong, Miu Miu’s global boutiques are the bricks and mortar embodiment of the experimental spirit of the brand. Conceived as continually evolving sets, the shops suggest a dramatic but playful attitude to shopping and dressing up.

 

- Miuccia Prada -  MORE...

 

FASHION:
Fall 2015

Fall 2015 Campaign

Resort 2016

Short Films - "Women Tales"

Fragrance

 

SHOP:
Handbags

Shoes

Jewels

Accessories

Eyewear

 

STORE LOCATOR:
http://www.miumiu.com/en/store-locator?cc=US

 

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